A Woman’s Journey of Soulful Reinvention
Redefining Success from the Inside Out
This isn’t your typical success story. What you’re about to read isn’t about follower counts, platforms, or achievements polished for the spotlight. This is the story of one woman’s return to truth—a soul-led reinvention rooted in authenticity, evolved purpose, and heart-centered service.
It’s a journey that beautifully mirrors the Expressive Archetype—a uniquely reimagined identity within my spiritual personality typing system, detailed in my book Unpack Your Personality.
Tammy Petersen, an unshakeably vibrant businesswoman (and an Expressive at heart), built a wellness brand designed for hustle…and then reimagined it for healing. Her story is not just inspiring, it’s instructive for any founder seeking realignment with self, soul, and sustainable success.
A Pause, A Pivot, A Profound Reinvention
Before the collective pause of 2020, Tammy appeared to have it all: financial success, a distinguished reputation in the wellness industry, and a thriving team. But when COVID-19 hit, the external world slowed—and so did she.
In the quiet space that emerged, Tammy began to hear a deeper truth. And when she listened closely, she realized she was ready for something more enduring, more soul-true.
“Even though I had everything I thought I wanted, I still felt incomplete. I lived in a constant state of ‘What’s next?’ Nothing truly felt finished. And I myself felt…fractured.”
This moment wasn’t a crisis. It was a calling. A soulful invitation to let go of external expectations and anchor into self-leadership.
The Expressive Archetype’s Reinvention Journey
As I share in Unpack Your Personality, Expressive Types—my redefined version of the ENFP—are heart-forward innovators. They’re magnetic creators who come alive when ideas are fresh, freedom is non-negotiable, and connection is authentic. Expressive’s don’t just build businesses. They build movements rooted in meaning.
Tammy embodies this beautifully.
“My first wellness business was built from eager ambition. I wanted more. I achieved more. But over time, I realized—it was never about the industry. It was always meant to be about people. About presence. About healing.”
Her pivot was an inward one: to realign the business around her inner evolution—not external benchmarks.
Today, her company, Wellness Marketing LTD & Evolve Retreats, is built to serve from the soul out. It continues to thrive financially—proving you can be heart-centered and profitable. You can lead with love and still lead with impact.
“Money is simply a tool. Purpose is the energy behind how you choose to use it.”
7 Lessons From Soulful Journey
Tammy’s awakening path mirrors a larger shift that so many soul-led founders are feeling worldwide: success can no longer be just external. It has to be embodied, expressed, and experienced from the inside out. Bookmark this page or grab your journal to see how you can apply even lessons from Tammy’s journey you can explore and apply. Please not italized question below each lesson was designed for a journal prompt to take you deeper into your journey.
1. Redefine Success From the Soul Out
Success that isn’t rooted in your values is just performance. Tammy’s journey underscores that real peace arrives when you stop chasing, and start aligning.
Whose version of success am I living? Is it truly mine?
2. Stillness is Sacred Strategy
Taking pause allowed Tammy to hear what her hustle had buried: intuitive clarity.
In the silence, we meet our truth. Quiet isn’t a lack of productivity—it’s a portal to alignment.
3. Reinvention is an Act of Courage, Not Crisis
Tammy’s shift wasn’t failure—it was evolution. A new season asking for a new way.
There is no age limit or deadline for self-redefinition.
4. Sovereignty Requires the Power of “No”
Tammy reclaimed her energy by releasing futile commitments.
Boundaries protect your bandwidth and preserve your brilliance.
5. Growth Requires Integration—Not Just Ambition
Tammy began investing in herself again—through meditation, learning, and self-reflection.
Embrace the fullness of your personality. Your evolution fuels your enterprise.
6. Presence > Productivity
Over time, the real treasures became the slow moments: walks, family time, spontaneous joy.
Bliss isn’t in busyness. It’s in being.
7. Your True Self is the Strategy
Tammy stepped away from external templates and finally honored her own rhythm.
Brand from your soul—not someone else’s script.
Save These Reinvention Reminders
Your personality reveals your path (especially when renavigated spiritually)
You’re allowed to change—even when things are “working”
Prosperity without purpose quickly becomes hollow
Reinvention isn’t rebellion—it’s realignment
You’re not here to fit in—you’re here to lead in your own way
Over to You
Are you riding the edge of a reinvention? Have you started reimagining your success story through your soul’s lens? Share your journey in the comments—or schedule a clarity call to continue the conversation. This space was built for courageous transformation.
Let Your Personality Be Your Path
If you’re reading this and feeling a similar inner nudge—like something in you isn’t quite aligned—it may be time to pause, too. To root back into your true self and reclaim your essence before you create the next expression of your work.
And if you’re unsure where to begin? Start by unpacking who you really are, beneath conditioning, templates, and trend cycles. Unpack Your Personality offers that doorway.
In the book, I reimagine the traditional MBTI system through a soul-first lens that honors spiritual depth, core motivations, and healing archetypes—including the Expressive, Tammy’s type.
📖 Learn more: Unpack Your Personality: Let Your Inner Guide Be Your Travel Guide
Because the truest path to prosperity isn’t built with hustle—it’s built with alignment.
Is Spirit-Led Entrepreneurship Calling You?
If these seven lessons stirred something within you, you’re not alone. Stepping onto a spirit-led path means daring to move past rigid formulas, trusting in the quiet wisdom of your own soul, and allowing authentic, heart-centered action to be your guide. This journey isn’t just about reaching your goals—it’s about creating a business, and a life, that feels rich, purposeful, and deeply aligned with who you really are.
Let these indicators be more than a checklist. Let them become invitations to reimagine success on your own terms: with more peace, more meaning, and more joy. Because as you honor your intuition and interconnection, you don’t just change your career—you change the way you move through the world. Now is the time to leave behind the old paradigm of striving for someone else’s idea of “enough” and instead, rise into the freedom and fulfillment of your truest self.
How to connect with Tammy Peterson
- website: https://www.evolveretreats.com
- Instagram: @evolveretreats.co
- Facebook: @lansabai
Travel A Tonic for Self-Discovery
Can you see why I staunchly believe that travel is a tonic for the soul? Travel offers a real-time opportunity to observe your personality type in action. It’s an enriching environment—a living classroom for self-discovery—that exposes you to diverse experiences. This encourages self-reflection, fosters personal growth, and provides countless opportunities to step outside your comfort zone.
This post offers a sneak peek into my book, Unpack Your Personality: Let Your Inner Guide Be Your Travel Guide. It’s part memoir (my story of self-discovery through travel), part introduction to Spiritual Personality Typing℠—a reimagining of Myers-Briggs (MBTI) through the lens of spiritual alignment—and part personalized travel guidebook. The idea is that all of these roads lead to self-discovery.
Please know that I curate these posts to be both meaningful and educational, designed to help you navigate the needs of your sacred personality type on the road, in business, and in life. If you’re interested in exploring your unique travel personality type, feel free to contact me me for a one-on-one travel session.
Ready To Get to Know Yourself
Are you ready to embark on the road less traveled and join the rare 10% who truly know themselves? If you’re seeking more, I offer bespoke one-on-one sessions designed to help you discover yourself from the inside out. This is pure self-awareness—an opportunity to connect with your authentic self.
Together, we’ll shine a light on self-sabotaging behaviors and break negative cycles. We’ll also explore what brings you the greatest joy, both in daily life and on your travels.
Ready to start your journey? Let’s connect and uncover the unique path meant just for you. Click here to schedule a 1:1 clarity call.
More About Spiritual Personality Typing™️
My goal is to shift perspectives around MBTI® personality typing—to break free from stereotypes and oversimplifications. Remember, your personality type is sacred. Your persona is just a mask.
It’s my intention that you begin to see your archetype as a sacred tool—an expression of your true self.
Of course, good things in life come to those who do the work. Take responsibility and make personality typing, infused with spiritual understanding, a daily practice. You’ll soon realize that your rational self and your soul self rely on each other to ignite a soulful meaningful life. When you fully embrace this concept, a profound awakening occurs. It moves you closer to your truth, liberating you from a purposeless existence.
You’ll be ready for any occasion, situation, or event—whether it’s travel, relationships, career, passion, or purpose. Ahh, living a meaningful life—isn’t that what we all desire?
Please Share: How One ENFP Is A Champion For Forgotten Women Artists
It’s always my intention to encourage you and plant seeds to help you think differently. To tap into the unique aspects of your true self through spiritual personality type. By doing so, we can collectively raise the vibration of the planet. If you know someone—a friend, co-worker, or family member—who is struggling with self-understanding or seeking their true self, please share this post with them. You never know who might need this message today.
You can also find me on Pinterest, Instagram, and LinkedIn. for more inspiration and resources.
Want to Dive Deeper? I Got You
If this speaks to you even a little bit, check out my podcast interview on Reinvention Rebels with host Wendy Battles
🎧 Nina Zapala’s Journey To Embrace Imperfection and Ignite Her Journey at 66
👉 Listen here.
Thank you, Wendy, for believing in me — and allowing me to share my journey 🩵
👀 Watch On YouTube: 3 Tips To Let Your Know It’s Time For Reinvention
Read:
🔖 7 Ways to Determine if You’re a Spirit-Led Entrepreneur: click here for the link.
🔖How to Embrace the Soul Self in Business: click here for the link.
🔖 Do Popular Trends Benefit Your Mind or Undermine You?🔖
📚 Or grab a copy of my debut book: Unpack Your Personality: Let Your Inner Guide Be Your Travel Guide
Who Is Nina Zapala?
Hey, I’m Nina Zapala—creator of Spiritual Personality Typing℠, a new way to connect your mind and spirit so you can actually show up as your real self. My mission? Plant seeds for a fresh kind of thinking—where self-expression isn’t just allowed, it’s unstoppable.
I’m also the mind behind the (un)Brand: a soul-first, zero-cookie-cutter approach for founders who are done with branding clichés and performance games. No more approval-chasing. No more shrinking to fit in. The (un)Brand helps you show up fully—characteristically authentic, unapologetic, and 100% you.
With decades in branding, community, and cause marketing (and 300+ articles to prove it), I help women take back their identity and purpose. My book, Unpack Your Personality Let Your Inner Guide Be Your Travel Guide., is your invite to trust your gut and journey inward.
Let’s be real—someone rocks blue hair or pitches a bold idea, and most people roll their eyes or back away. My work? Burns old scripts. Instead we light up what makes you exquisitely different.
Photo Credit: Tammy Petersen, founder of Wellness Marketing/Evolve Retreats